Why Automation of Your Cloud Marketplace Operations Matters

Cloud marketplaces provide a powerful gateway for software vendors to reach a broader audience of potential customers—offering your products on them is almost a no-brainer! However, as the use of cloud marketplaces grows, so do the complexities of managing and optimizing products on them.

In response to these challenges, automation has emerged as a key driver of cloud marketplace success, allowing for more efficient application publishing on cloud marketplaces without the excessive time, effort, or resource investments. Here are several key reasons automation for your cloud marketplace strategy matters and the key roles Corent’s Marketizer™ can play in automating marketplace processes.

The Dynamics of Cloud Marketplaces

Cloud marketplaces, such as Google Cloud Marketplace, Azure Marketplace, and AWS Marketplace, have ushered in a transformative era for the software industry.

For customers, cloud marketplaces are a one-stop destination for discovering, procuring, and managing a diverse array of software applications. Customers can now explore, try, and implement applications with a few clicks, eliminating the friction traditionally associated with software acquisition.

For vendors, the digital marketplace model simplifies distribution and provides an effective channel for monetization. It’s not just the big players in the software industry that are benefiting; Independent Software Vendors (ISVs) and startups can now compete on a level playing field.

Why Automation is Crucial

Benefiting both the customer and the vendor, it’s no surprise that the adoption of cloud marketplaces continues to surge. There are several reasons why automation has become an indispensable tool along with this growth, including:

Speed to Market

The rapid pace of business often demands that applications and their ongoing updates reach the marketplace quickly. Automation significantly reduces the time required to make applications available and to onboard new customers, giving you a competitive edge. Marketizer by Corent, for example, can make your application publish ready on major cloud marketplaces, such as Azure, GCP, and AWS in 72 hours and then onboard tenants automatically with all the necessary setup and configuration plus branded communications to promote engagement and customer success.

Resource Efficiency

Manual processes for application publishing can be labor-intensive and resource-straining with the need to fully understand the nuances of each cloud marketplace and how it is effectively utilized. Automation ensures that these tasks are performed efficiently, allowing your team to focus on innovation and development of the core business application, and not be distracted by cloud marketplace complexities.

Error Reduction

Human errors are common in manual processes, leading to delays and issues in the publishing process. Automation minimizes these errors, resulting in smoother and more reliable deployments.

Cost Optimization

By reducing the human effort required for application publishing, you can optimize your operational costs and allocate resources more strategically.

Scaling to Multiple Marketplaces

Automation enables you to scale your publishing efforts to multiple marketplaces with ease while maintaining a high level of consistency across cloud marketplaces. This scalability is especially valuable when your customer base has cloud preferences, and you can accommodate them easily.

How Marketizer Simplifies Cloud Marketplace Automation

Corent’s Marketizer is a game-changer in the world of cloud marketplace automation. It offers numerous features and benefits that make it an asset for software vendors looking to streamline the application publishing and SaaS operational management processes.

No Coding Required

Marketizer handles all the coding necessary to efficiently interface with the cloud marketplace and provide all the lifecycle automation for onboarding, upgrading, and suspending subscriptions, making your application publish ready in as little as 72 hours.

Automated Workflow

Marketizer automates the entire set of workflows for published applications, ensuring a seamless and error-free process for onboarding new subscribers.

Efficient and Scalable

Marketizer provides a scalable platform for publishing applications on multiple cloud marketplaces while maintaining consistency. This is crucial as you expand your offerings to multiple venues.

Meaningful Insights

Marketizer offers valuable insights into your application’s performance on cloud marketplaces, allowing you to make data-driven decisions and optimize your strategy.

Request a Marketizer Trial to Experience the Power of Cloud Marketplace Automation

Automating your cloud marketplace strategy is becoming a fundamental requirement for software vendors looking to thrive in the cloud marketplace landscape. The benefits of speed, efficiency, reduced costs, and scalability make a SaaS marketplace automation platform an unmatched strategic advantage.

If you’re ready to experience the power of automation with Marketizer, contact the Corent Technology team for a free trial.

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